“Brand” is much more than just a logo – it’s the foundation of your beauty business. A well-crafted brand creates emotion and experience. Beauty brands are all about style. If we think about well-known “big” beauty and hair brands, the first association that comes to mind is the fine-tuned overall perception of the brand. This […]
What Does Your Salon Brand Say About You? What first impression does your salon create in the minds of your clients? What lasting impression does it make? Charm is often overlooked, yet it is the most persuasive beauty communications tool there is. A beauty business requires a presence of charm to create a genuine connection […]
What first impression does your salon create in the minds of your clients? What lasting impression does it make? Charm is often overlooked, yet it is the most persuasive beauty communications tool there is. A beauty business requires a presence of charm to create a genuine connection with their audience. Simply put, charm is the […]
What first impression does your salon create in the minds of your clients? What lasting impression does it make? Charm is often overlooked, yet it is the most persuasive beauty communications tool there is. A beauty business requires a presence of charm to create a genuine connection with their audience. Simply put, charm is the […]
Your brand is the single most important investment you can make in your business – Steve Forbes Do you find yourself “explaining” your beauty business to people? Why are you leaving the most important element to interpretation or chance? The only way to start a business off right is with a beautiful brand. Branding says […]
When the choices are many, what makes you choose one product over another? It’s all about the “je ne sais quoi” factor, that special something that allures and charms. Now transfer this idea to your beauty business. Are you a salon in a sea of salons? Or a skin care product amongst many? Do you […]
