“Brand” is much more than just a logo – it’s the foundation of your beauty business. A well-crafted brand creates emotion and experience. Beauty brands are all about style. If we think about well-known “big” beauty and hair brands, the first association that comes to mind is the fine-tuned overall perception of the brand. This […]
What is a Mood Board you ask? A Mood Board is a collage of a variety of visual elements – images, colors, patterns, graphics, and other objects. These visual elements help to define your brand visually before the actual brand development begins. This is the first step of communicating what your brand identity will look […]
Want to reset your salon marketing routine in 2022? We’ve created a list of key goals and intentions with BeautyMark’s 2021 evaluation. As 2021 closes out, reflect and review the previous year’s marketing objectives to create a refocused marketing strategy for the next calendar year. We’ve created a list of key goals and intentions with […]
What first impression does your salon create in the minds of your clients? What lasting impression does it make? Charm is often overlooked, yet it is the most persuasive beauty communications tool there is. A beauty business requires a presence of charm to create a genuine connection with their audience. Simply put, charm is the […]
Check out BeautyMark Marketing’s latest brand creation, plus marketing materials and web site design for Polished Perfect a brand of nail bars and product line in the development stage. Branding is how your business communicates to the public who you are without saying a word. To stand out from your competitors create a unique brand […]
What first impression does your salon create in the minds of your clients? What lasting impression does it make? To play a real role in the beauty industry, it is imperative that guests perceive your business highly. How would clients rate your salon? How do they perceive your salon brand? Do they have an opinion […]
Did a little shopping in San Fransisco for Christmas and was inspired by Kate Spade – engaging brand extraordinaire!! Love their style and presense.