Who is Your Salon’s Ideal Client?
One of the first steps in Brand Strategy is identifying who is your salon’s ideal client. Are you marketing your beauty business, salon, or spa services to the widest possible audience? This may seem like the easiest way to grow your business fast, but trying to be all things to all people is not a […]
Formula to Write Captions that Hit the Sweet Spot
Do you feel like you are talking to a vast black abyss on social media? Not getting a lot of engagement? The cherry-picked photo you choose is just the beginning of a good post, it’s what you say that really counts. Make sure your salon or beauty business’s brand voice (verbiage) matches the quality of […]
How to Write a Brilliant Beauty Business Blog
Thought about starting a salon blog but are just too intimidated to strike the first key? Or, do you have a current salon blog you are looking to make improvements on? Here are 6 top tips on how to write a brilliant beauty business blog and turn your blog into a brilliant inbound marketing tool. […]
Boost Business with a Salon Blog
The perfect way to spark the chain reaction of inbound marketing is a salon blog. Blogging is one of the “Attract” methods that help pull a potential client into your marketing funnel. Including a salon blog into your marketing mix is part of a powerful strategy to boost business. 3 Stages of Inbound Marketing Stage […]