As much as we would like to grow our businesses overnight, short-term marketing methods offer only a temporary boost in revenue that comes at the cost of paying for that ad presence, giveaway, or promotion. Instead, guide growth with long-term marketing strategies that achieve long-term sustainability. Long-term strategies include Social Media, Content/SEO Marketing, and Email […]
The importance of digital marketing for beauty businesses can’t be understated. What is your salon’s current digital marketing strategy? If you’re like many salon owners, you probably don’t have the digital footprint you’d like for your business. With the prevalence of technology in daily life, it’s not optional to have an online presence for your […]
Thought about starting a salon blog but are just too intimidated to strike the first key? Or, do you have a current salon blog you are looking to make improvements on? Here are 6 top tips on how to write a brilliant beauty business blog and turn your blog into a brilliant inbound marketing tool. […]
The perfect way to spark the chain reaction of inbound marketing is a salon blog. Blogging is one of the “Attract” methods that help pull a potential client into your marketing funnel. Including a salon blog in your marketing mix is part of a powerful strategy to boost business. 3 Stages of Inbound Marketing Stage […]
