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12-Month Marketing Guide – Don’t Wing It, Plan It!

How to Implement Seasonal Marketing Strategies

Seasons and public holidays are at the heart of a successful salon marketing calendar. When done right, coordinated salon promotions can generate a steady flow of guests year-round. A salon marketing plan is simply a well-thought-out 12-month marketing guide or plan of specials and promotions for your salon. Monthly promotions help keep clients and prospective […]

Beauty of a Book Marketing Guide eBook

Beauty of a Book Marketing Guide

Wouldn’t you like to know exactly what your potential guests are looking for at any given time of year? The demand for salon services evolves seasonally, and your marketing strategy should allow you to tap into current demands so that your brand is always top of mind for your guests. That’s why Beauty of a […]

Improve Your Selfies See A Stylist!

Client Selfies: The Secret to Promoting Your Salon Business The power of a selfie. There is no better testimonial than a client’s endorsement in an image. If posted to social media outlets – a client selfie can expose your salon to tons of potential new clients. Instead of wishing for this kind of exposure, make […]

Appraise Your Salon Marketing This Summer {the perfect time}

It may not be the traditional time, yet the quieter summer months are ideal to appraise and re-think your salon marketing to be ready for fall’s big promotional push followed by the festive rush. Focus on these few key areas over: MAKE SALON MARKETING A PRIORITY Marketing is vital if you want to attract new […]