Key Elements of Beauty Salon Branding

Key Elements of Beauty Salon Branding

“Brand” is much more than just a logo – it’s the foundation of your beauty business. A well-crafted brand creates emotion and experience. Beauty brands are all about style. If we think about well-known “big” beauty and hair brands, the first association that comes to mind is the fine-tuned overall perception of the brand. This […]

What Does Your Salon Brand Say About You?

What Does Your Salon Brand Say About You?

What Does Your Salon Brand Say About You? What first impression does your salon create in the minds of your clients? What lasting impression does it make? Charm is often overlooked, yet it is the most persuasive beauty communications tool there is. A beauty business requires a presence of charm to create a genuine connection […]

What Does Your Salon Brand Say About You? It speaks volumes without saying a word

What first impression does your salon create in the minds of your clients? What lasting impression does it make? Charm is often overlooked, yet it is the most persuasive beauty communications tool there is. A beauty business requires a presence of charm to create a genuine connection with their audience. Simply put, charm is the […]

“Brand” Creates First and Lasting Impressions

What first impression does your salon create in the minds of your clients? What lasting impression does it make? To play a real role in the beauty industry, it is imperative that guests perceive your business highly. How would clients rate your salon? How do they perceive your salon brand? Do they have an opinion on […]

Beauty Branding 101: The Power of Charm

When the choices are many, what makes you choose one product over another? It’s all about the “je ne sais quoi” factor, that special something that allures and charms. Now transfer this idea to your beauty business. Are you a salon in a sea of salons? Or a skin care product amongst many? Do you […]

Low Customer Retention = Poor Salon BRANDING?

WHEN WAS THE LAST TIME YOU FRESHENED UP YOUR BRAND? The average salon loses over 20 percent of its client base each month and, for every 10 new clients, less than 3 come back. Poor customer service certainly plays a part sometimes but there is a very different culprit to blame for low returns – […]

4 Simple Steps to Embody Your Rock Star Salon Brand 


Rock stars. What is it about them that makes us so giddy, emotional, and drawn IN? True, they live a life most people only dream about. The private jets, legions of fans, millions of dollars, and mega houses around the world. What’s NOT to covet? But when you get underneath the flash and fabulousness, there’s […]

Importance of a Branded Image for Salons

We’re always hearing the word branding and about the importance of building a brand, but what actually is a brand and how important is it to a salon? A solid salon business is just about great hairdressing isn’t it? Or is it? According to Kierna Terrisse founder of BeautyMark Marketing, most people think of a […]