In a crowded beauty market, standing out takes more than pretty pictures—it takes a clear, strategic framework. That’s where our DADDY strategy comes in. This cheeky, powerful acronym is your new salon growth roadmap. Whether you’re just launching or looking to attract new clients, the DADDY strategy helps you build a brand that turns heads […]
🛍️ Turn Your Salon Retail Space Into a Sales Powerhouse Retail is an untapped revenue stream for many salons, yet it holds powerful potential to elevate your brand, increase client loyalty, and pad your bottom line. With the right approach, your retail displays can do more than just take up space—they can spark joy and […]
Salon products have the potential to support revenue generated through treatments and increase profit margins, but relatively few salon managers concentrate on maximizing product sales. You might not be able to buy products in bulk with huge discounts in the same way that supermarkets and high street chains are able to, but that doesn’t mean […]
The Autumnal Equinox falls in September, making September the perfect time to implement a merchandising update. Determine a Fall “look” for your beauty business and express it by choosing props and retail products that tell a story in your special branded way. The objective is to create a salon experience that guests will not find […]
There is one thing stand-out Instagram accounts all have in common. They tell a story. How do they tell a story? Consistently sharing content that is relevant to their business and their brand. How do you do it? By staying true to your business and creating an Instagram feed that looks and feels just like […]
Salon products have the potential to support revenue generated through treatments and increase profit margins, but relatively few salon managers concentrate on maximizing product sales. You might not be able to buy products in bulk with huge discounts in the same way that supermarkets and high street chains are able to, but that doesn’t mean […]
YOUR salon’s retail shelves are meant to do more than balance bottles. This area is a gold mine waiting to be discovered by your guests. The easier you make it for your guests to shop (and buy!) the healthier your salon business will be. So take a good hard look at your retail space. Is it […]
