There is one thing stand-out Instagram accounts all have in common. They tell a story. How do they tell a story? Consistently sharing content that is relevant to their business and their brand. How do you do it? By staying true to your business and creating an Instagram feed that looks and feels just like […]
Salon products have the potential to support revenue generated through treatments and increase profit margins, but relatively few salon managers concentrate on maximizing product sales. You might not be able to buy products in bulk with huge discounts in the same way that supermarkets and high street chains are able to, but that doesn’t mean […]
The Autumnal Equinox falls in September, making September the perfect time to implement a merchandising update. Determine a Fall “look” for your beauty business and express it by choosing props and retail products that tell a story in your special branded way. The objective is to create a salon experience that guests will not find […]
There is one thing stand-out Instagram accounts all have in common. They tell a story. How do they tell a story? Consistently sharing content that is relevant to their business and their brand. How do you do it? By staying true to your business and creating an Instagram feed that looks and feels just like […]
Salon products have the potential to support revenue generated through treatments and increase profit margins, but relatively few salon managers concentrate on maximizing product sales. You might not be able to buy products in bulk with huge discounts in the same way that supermarkets and high street chains are able to, but that doesn’t mean […]
YOUR salon’s retail shelves are meant to do more than balance bottles. This area is a gold mine waiting to be discovered by your guests. The easier you make it for your guests to shop (and buy!) the healthier your salon business will be. So take a good hard look at your retail space. Is it […]
