AI Salon Marketing: Good Taste Still Reigns Supreme
AI Can’t Replace Good Taste: How to Use New Tech Without Losing Your Brand Voice In the beauty industry, your brand is everything. It’s how you speak to your clients, how you show up online, and how you differentiate your salon in a crowded market. AI salon marketing tools are trending, but do they truly […]
Essential Elements of Beauty Salon Branding
💄 Elevate Your Business With Strong Beauty Salon Branding In a crowded beauty industry, your brand isn’t just what you offer—it’s how you make people feel. A strong beauty salon branding strategy turns casual clients into loyal fans by building a cohesive, captivating identity across every touchpoint. From your salon name to your signature color […]
Salon Client Segmentation Opportunities
Many beauty business owners miss business opportunities that already exist within their salon client segmentation. By regularly targeting specific clientele segments (groups) it is possible to increase your overall salon business one segment at a time. Talking to a small percentage of your salon client base with a targeted salon marketing message is an inexpensive […]
The Ultimate Guide to Seasonal Salon Promotions
In the dynamic world of beauty and wellness, staying ahead requires more than just exceptional services—it demands strategic marketing that resonates with clients’ evolving needs. Seasonal salon promotions offer a powerful avenue to connect with clients, address their timely beauty concerns, and drive consistent business throughout the year. The Importance of Seasonal Salon Promotions Seasonal […]
How to Make Salon Summer Services Hot
Summer’s heating up—and your salon promotions should be too. Monthly promotions are simply well-thought-out marketing moves designed to keep your salon top of mind when clients are most motivated to book. The key? Offer salon summer services that solve seasonal beauty challenges while creating buzz, excitement, and value. Below, we’ll walk you through how to […]
DIY vs. DFY Digital Marketing for Beauty Brands
Are you stuck between doing your own marketing or hiring help? When it comes to DIY vs. DFY digital marketing, beauty business owners must weigh time, cost, and impact. Whether you’re just starting out or scaling up, choosing the right strategy can make or break your ability to attract and retain clients. In this blog, […]
DIY vs DFY Marketing: What Beauty Businesses Should Know
Are you considering moving from DIY to DFY digital marketing for your beauty business? In the ever-evolving world of beauty marketing, salon owners face a choice: go the DIY route or invest in DFY (Done For You) services. It’s not just a question of time or money—it’s about how you want to show up, scale, […]
10 Tips to Maximize Valentine’s Day Marketing
Valentine’s Day is the second-most popular holiday for retail sales, falling behind only Christmas. Valentine’s Day is the one special day of the year that everyone is expressing their love, all on the same day, to the most precious people in their lives. Beauty salon, hair salon, or spa services are perfect gifts – when […]