Mmmm, let’s see. Spend $1,000 to make 50k – in my simple mind, that’s a 50-1 return on investment. I’d say that’s pretty good. It’s always a mystery to me that so many salon owners somehow expect their business to give them a $100,000 a year income without spending actual hard cash on acquiring the […]
In today’s market, hair and beauty salons have to accept that many businesses are targeting our client’s money – not just other salons. Competition comes in the form of entertainment, dining out, clothing, shoes, and nightlife. Most salon advertising budgets are set between 4-7%, depending on the salon organization and size. Advertising is expensive, yet […]
12 Completely Done For You Salon Promotions. How nice would it be to have professional salon marketing tools at your fingertips, without having to lift a finger {well maybe just to click the mouse}? Imagine stunning salon promotions with rock-solid results…. How nice would it be to have professional salon marketing tools at your fingertips, […]
Marketing your salon or spa is as important to your business success as having a professional staff and competitive pricing! Every hair salon or spa owner knows that the most important element in retaining customers in their business is having a quality staff that ensures customer satisfaction on each and every visit. But retaining your […]
A prospective new client recently stated that she had spent ‘about $1000’ on advertising in the last year. And she was complaining that she made ‘only’ about $50,000 profit for the year. Mmmm, let’s see. Spend $1,000 to make 50k – in my simple mind, that’s a 50-1 return on investment. I’d say that’s pretty […]
In the Neo Gothic collection, the Aveda Artistic Team transformed gothic romanticism of the past into silhouettes that accentuate raw beauty of the future using Full Spectrum Color. Shades and tone play with the illusion of shadow by melting unique colors together. By using deep, dark tones at the base, and bright through the lengths, […]
Are you overlooking a valuable source of salon advertising? One that is very cost effective and makes a big impact. Your salon windows. Simple, but easily overlooked. Eye-catching, high quality well-designed graphics will increase your visibility and draw-in new salon clients. Turn walk-bys into walk-ins… The secret is to have them professionally designed and attractively […]
Basic Branding of Your Salon or Spa Branding your salon or spa is a crucial part of your business development for medium to long term success. So, what does branding really mean? Branding is the proprietary visual, emotional, and rational image associated with your company. Branding is communicating your businesses core attributes and qualities, and […]
