Spring Equinox, which begins on March 20th, represents a time of renewal, sunshine, longer days, and revealing more hair and skin, translating to some of the busiest months of the year for beauty businesses. Springtime is the perfect time to implement a formula for presenting beauty products beautifully and creating an ambiance that makes clients […]
As a salon owner, it makes sense to allocate some salon marketing dollars to boost Autumnal season sales. Here are some pointers on how to set the stage for Halloween success and master the art of Halloween business. Halloween marketing ideas for your salon are limited only by your imagination, so get creative! No1 Halloween […]
The Autumnal Equinox falls in September, making September the perfect time to implement a merchandising update. Determine a Fall “look” for your beauty business and express it by choosing props and retail products that tell a story in your special branded way. The objective is to create a salon experience that guests will not find […]
This holiday season don’t limit your merchandising and display efforts to just your salon “retail space”, spread the merry throughout your beauty business. There are plenty of additional places in the salon to promote products and services. Determine a holiday look for your salon or spa and deck the halls! Decorate to add cheer and […]
Merchandising refers to the in-store variety of products available for retail sale and the display of those products to stimulate interest and entice customers to make a purchase. Best salon merchandising practices would refresh based on average client visits, every 6 to 8 weeks. With the summer solstice on June 21st, this becomes a great […]
View fullsize Along with Spring comes the traditional “spring cleaning” ritual. Let retail be the root of salon growth this season by freshening up your salon retail space. A well merchandised retail space that showcases your salon’s brands and product offerings will have the biggest impact on revenue this Spring. I have found in […]
Few small beauty business owners focus on retailing, yet retail product sales have the potential to support service revenue and increase profit margins. Considering retail has a much higher profit margin than services, focusing on a retail strategy can increase the bottom line and salon success. We have assembled a list of tips designed to […]
Valentine’s Day has come and gone, but don’t miss out on the next opportunity of St. Patrick’s Day (March 17). With a bit of luck, you can have your salon or spa decked out in green and welcome clients with clever incentives throughout the month of March. Get lucky in March with these marketing ideas: […]
YOUR salon’s retail shelves are meant to do more than balance bottles. This area is a gold mine waiting to be discovered by your guests. The easier you make it for your guests to shop (and buy!) the healthier your salon business will be. So take a good hard look at your retail space. Is it […]
