In the beauty business, client experiences are key. As a beauty business owner, you probably spend most of your time developing your client experience from behind the chair. However, the “experience” isn’t limited to your physical space. You may have your products and services locked in, but what is it that drives clients to visit […]
As a beauty business marketing service provider, BeautyMark Marketing specializes in methods that increase brand awareness and acquire new salon guests. There is a very specified “formula” for booking appointments, the most essential factor is a professionally designed BRAND and WEBSITE. First impressions count BIG TIME when it comes to getting that cultivated lead to […]
Beauty branding is all about first impressions, and in the business of beauty, the bar is set high. Salons need a distinctive brand to stand out and attract clients in an over-saturated market. A Branding (if you are a new business) or Rebranding Strategy is what many established beauty businesses face after being in business […]
Your salon brand is the “first” impression you make, it speaks volumes without saying a word. Your salon brand either attracts interest or doesn’t. Creating a new brand or modernizing an existing Brand Identity shows both current and potential clients that you’re relevant as a salon and brand. Looking to start a Salon Brand Pinterest […]
What Does Your Salon Brand Say About You? What first impression does your salon create in the minds of your clients? What lasting impression does it make? Charm is often overlooked, yet it is the most persuasive beauty communications tool there is. A beauty business requires a presence of charm to create a genuine connection […]
As a provider of DFY Social Ads + Ad Monthly Management services, BeautyMark Marketing specializes in crafting ads that increase brand awareness and acquire new salon guests. There is a very specified “formula” to running good Social Ads, the most essential factor is a professionally designed salon brand and website. First impressions count BIG TIME […]
In the beauty business, client experiences are key. As a salon owner, you probably spend most of your time developing your client experience from the stylist’s chair. However, the salon experience isn’t limited to your physical space. You may have your products and services locked in, but what is it that drives clients to visit […]
“Brand” is much more than just a logo – it’s the foundation of your beauty business. A well-crafted brand creates emotion and experience. Beauty brands are all about style. If we think about well-known “big” beauty and hair brands, the first association that comes to mind is the fine-tuned overall perception of the brand. This […]
One of the first steps in Brand Strategy is identifying who is your salon’s ideal client. Are you marketing your beauty business, salon, or spa services to the widest possible audience? This may seem like the easiest way to grow your business fast, but trying to be all things to all people is not a […]
What is a Mood Board you ask? A Mood Board is a collage of a variety of visual elements – images, colors, patterns, graphics, and other objects. These visual elements help to define your brand visually before the actual brand development begins. This is the first step of communicating what your brand identity will look […]
“Brand” is much more than just a logo – it’s the foundation of your beauty business. A well-crafted brand creates emotion and experience. Beauty brands are all about style. If we think about well-known “big” beauty and hair brands, the first association that comes to mind is the fine-tuned overall perception of the brand. This […]
What Does Your Salon Brand Say About You? What first impression does your salon create in the minds of your clients? What lasting impression does it make? Charm is often overlooked, yet it is the most persuasive beauty communications tool there is. A beauty business requires a presence of charm to create a genuine connection […]
