Back to School Equals Back to Business

Back to school equals back to business

Wasn’t yesterday just July 4th? Why, Yes! But in the world of marketing and advertising, you ALWAYS PLAN AHEAD. Many school districts in the South start back the week of July 31st!! Back to school equals back to business for salons across the county. August and September mark the “Back-To-School” season, a time of starting […]

Beauty Business Start-Up Fundamentals

beauty business start-up fundamentals

As a beauty business marketing service provider, BeautyMark Marketing specializes in methods that increase brand awareness and acquire new salon guests. There is a very specified “formula” for booking appointments, the most essential factor is a professionally designed BRAND and WEBSITE. First impressions count BIG TIME when it comes to getting that cultivated lead to […]

Celebrate the Graduate

Celebrate the graduate

Graduation season begins in May and runs through the month of June. That walk across the stage serves up a huge opportunity for salons to offer packages to bring extra business in the last weeks of spring. Providing special graduation day services provides an opportunity to introduce your salon to students of all ages – […]

Is Your Brand Ready for a Makeover?


Beauty branding is all about first impressions, and in the business of beauty, the bar is set high. Salons need a distinctive brand to stand out and attract clients in an over-saturated market. A Branding (if you are a new business) or Rebranding Strategy is what many established beauty businesses face after being in business […]

How to Localize Salon Marketing Efforts

How to localize salon marketing efforts

Go Local! How to Localize salon marketing efforts. Localizing your salon marketing efforts to attract clients is a fantastic way to create a solid roster of repeat clients. Localization involves targeting promotional offers to people who live within 15 – 20 miles of your brick-and-mortar salon. These efforts let you narrow down your promotions to […]

How to Create the “Salon Experience”

how to create the salon experience

Ultimately, beauty businesses are selling the salon “experience”. The way a client feels when they leave is the reason they come back for more. It’s ultimately not the salon’s price point, team skills, education, or relationships – the goal is for every salon guest to feel beautiful upon leaving your salon. Do you have what […]

Make ‘Em Sweet On You

make em sweet on you

Attract and engage new clients with DONE FOR YOU social media management. Let us handle everything – and leave you free to run your business. ✂️ Social media is an informal and friendly way to keep in touch, build strong 💪🏻 client relationships and attract 🧲 new customers – however, it’s also extremely time-consuming ⏱, […]

How to End No-Shows

how to end no-shows

Are no-shows affecting your bottom line? Want to end no-shows? If you are a new business, you have the ability to kick things off with a clear and simple policy. An established business implementing a new policy to existing clients can take some time to get adjusted to.  It is well worth the practice to […]

10 Ways to Increase Salon Retail Sales

10 ways to increase salon retail sales

Salon products have the potential to support revenue generated through treatments and increase profit margins, but relatively few salon managers concentrate on maximizing product sales. You might not be able to buy products in bulk with huge discounts in the same way that supermarkets and high street chains are able to, but that doesn’t mean […]

DIY 2021 Business Planner

DIY 2021 Business Planner

DIY 2021 Business Planner Implement Your 2021 Marketing Strategies this year Plan ahead with Beauty of a Book™ available as an Instant Digital Download 12 Months of Beauty Business Marketing Touting over 25 years of the beauty business and digital marketing prowess BeautyMark Marketing mixes business with pretty. Beauty of a Book™ is a compilation […]

How to Attract Dream Clients with Optimized Hashtags

How to attract dream clients with optimized hashtags. Hashtags are not just for Instagram anymore, use them across all your salon or spa social media channels. Hashtags help your social media channels act as traffic funnels to build your hair or beauty brand and increase engagement. What are hashtags? Quite simply, the hashtag symbol (or […]