Q1-Q3 Salon Marketing Evaluation

Q1-Q3 salon marketing evaluation

BeautyMark has created a list of key goals and intentions below with our Q1-Q3 salon marketing evaluation. As the end of Q3 rapidly approaches, we find the last two weeks of September the optimal time to access your salon’s marketing routine. As the busy season approaches, reflect and review the previous 9 month’s marketing objectives […]

DIY vs. DFY Digital Marketing

DIY vs. DFY Digital Marketing

Are you considering moving from DIY to DFY digital marketing for your beauty business? Is DIY vs DFY digital marketing hindering your business? The 2 biggest advantages of Done For You services are a professional digital online presence that makes your business stand out from the competition and freed up time. When you outsource marketing […]

How to Implement Seasonal Marketing Strategies

how to implement seasonal marketing strategies

Seasons Change, So Should Your Marketing Strategies Packed with 10+ years of digital marketing experience for beauty businesses, Beauty of a Book ™ is ALL YOU NEED… to go from a Confused Beautypreneur…to BOOKED OUT. With monthly ready-to-use promotional strategies to help you Stand Out in a saturated market, Attract Your Dream Clients, and Fill […]

Get Instagram Savvy This Summer

get Instagram savvy this summer

The slower summer months are a great time to plan out your Instagram strategy and content for the next 3 months. Are you hung up on what to post? Get Instagram savvy this summer and focus on creating a social media strategy that will maximize your online visibility, attract dream clients and fill appointment books. […]

How to Attract New Clients to Your Salon

How to Attract New Clients to Your Salon

Arguably the biggest challenge in the beauty industry is finding new clients. It’s a constant effort to keep your appointment books full and the business flowing. To be successful in the hair and beauty industry, you need to learn how to attract a steady stream of new clients to your salon. Find your tribe. Stop […]

Make ‘Em Sweet On You

make em sweet on you

Attract and engage new clients with DONE FOR YOU social media management. Let us handle everything – and leave you free to run your business. ✂️ Social media is an informal and friendly way to keep in touch, build strong 💪🏻 client relationships and attract 🧲 new customers – however, it’s also extremely time-consuming ⏱, […]

Digital Marketing for Beauty Businesses

importance of digital marketing

The importance of digital marketing for beauty businesses can’t be understated. What is your salon’s current digital marketing strategy? If you’re like many salon owners, you probably don’t have the digital footprint you’d like for your business. With the prevalence of technology in daily life, it’s not optional to have an online presence for your […]

Sell the “Experience”

sell the experience

Ultimately, beauty businesses sell an “experience”. The way a client feels when they leave is the reason they come back for more. It’s ultimately not the salon’s price point, team skills, education, or relationships – the goal is to make every salon guest feel beautiful upon leaving your salon.  Do you have what it takes […]

Formula to Write Captions that Hit the Sweet Spot

write captions that hit the sweet spot

Do you feel like you are talking to a vast black abyss on social media? Not getting a lot of engagement? The cherry-picked photo you choose is just the beginning of a good post, it’s what you say that really counts. Make sure your salon or beauty business’s brand voice (verbiage) matches the quality of […]

Valentine’s Day Salon Merchandising

valentine's day merchandising elements

Valentine’s Day has become a retail giant. The day of love is a beauty business’s dream, the perfect time for selling Valentine’s Day services as well as promoting products and services as gifts. With some love and creativity, you can create a Valentine’s Day salon merchandising experience that guests won’t find elsewhere. For inspiration check […]

Get In The Black With This Gift Card Strategy

Get In The Black With This Gift Card Strategy

Black Friday is the official kick-off to the holiday season. Many salons tend to ignore gift cards, regarding them as rather impersonal, but in truth, gift cards give salons the opportunity to solve holiday gift-giving. When promoted properly gift cards make an indulgent gift and a fabulous source of holiday cash flow. To boost salon […]

The Beauty Boss Contingency Plan

Beauty Boss Contingency Plan

The beauty boss contingency plan finds new ways of generating revenue and new ways of staying engaged with loyal clients. The most important tip is to stay positive and focus on what you can control, not what you can’t. 1. Reschedule for Retention Check-in with every single client you can via text, email, or phone […]