Arguably the biggest challenge in the beauty industry is finding new clients. It’s a constant effort to keep your appointment books full and the business flowing. To be successful in the hair and beauty industry, you need to learn how to attract a steady stream of new clients to your salon. Find your tribe. Stop […]
Is DIY vs DFY digital marketing hindering your business? The 2 biggest advantages of “done for you” services are 1) a professional digital online presence that makes your business stand out from the competition and 2) freed up time. When you outsource marketing services you get the time back to focus on your business rather […]
BeautyMark has created a list of key goals and intentions with our Q1-Q3 salon marketing evaluation. As the end of Q3 rapidly approaches the last two weeks of September are the optimal time to assess your current salon’s marketing routine. As the busy season approaches, reflect and review your previous nine month’s marketing objectives to […]
Are you considering moving from DIY to DFY digital marketing for your beauty business? Is DIY vs DFY digital marketing hindering your business? Done For You services provide a professional digital online presence that makes your business stand out from the competition. When you outsource marketing services you get the time back to focus on […]
Seasons Change, So Should Your Marketing Strategies Packed with 10+ years of digital marketing experience for beauty businesses, Beauty of a Book ™ is ALL YOU NEED… to go from a Confused Beautypreneur…to BOOKED OUT. With monthly ready-to-use promotional strategies to help you Stand Out in a saturated market, Attract Your Dream Clients, and Fill […]
The slower summer months are a great time to plan out your Instagram strategy and content for the next 3 months. Are you hung up on what to post? Get Instagram savvy this summer and focus on creating a social media strategy that will maximize your online visibility, attract dream clients, and fill appointment books. […]
Arguably the biggest challenge in the beauty industry is finding new clients. It’s a constant effort to keep your appointment books full and the business flowing. To be successful in the hair and beauty industry, you need to learn how to attract a steady stream of new clients to your salon. Find your tribe. Stop […]
Attract and engage new clients with DONE FOR YOU social media management. Let us handle everything – and leave you free to run your business. ✂️ Social media is an informal and friendly way to keep in touch, build strong 💪🏻 client relationships and attract 🧲 new customers – however, it’s also extremely time-consuming ⏱, […]
The importance of digital marketing for beauty businesses can’t be understated. What is your salon’s current digital marketing strategy? If you’re like many salon owners, you probably don’t have the digital footprint you’d like for your business. With the prevalence of technology in daily life, it’s not optional to have an online presence for your […]
Ultimately, beauty businesses sell an “experience”. The way a client feels when they leave is the reason they come back for more. It’s ultimately not the salon’s price point, team skills, education, or relationships – the goal is to make every salon guest feel beautiful upon leaving your salon. Do you have what it takes […]
Do you feel like you are talking to a vast black abyss on social media? Not getting a lot of engagement? The cherry-picked photo you choose is just the beginning of a good post, it’s what you say that really counts. Make sure your salon or beauty business’s brand voice (verbiage) matches the quality of […]
Black Friday is the official kick-off to the holiday season. While many salon owners tend to ignore gift cards, viewing them as impersonal, the truth is when promoted properly gift cards make a fabulous source of holiday cash flow. Gift cards allow you the opportunity to become a part of your guest’s holiday gift-giving solutions […]
