For some beauty businesses, June signals the beginning of the slower summer months. But when planned properly and initiated early enough, Father’s Day can be a nice marketing opportunity for two reasons – firstly, to boost June sales, and secondly, to tap/or refocus on the male demographic. This year implement “The Daddy Strategy” for a […]
Ultimately, beauty businesses sell an “experience”. The way a client feels when they leave is the reason they come back for more. It’s ultimately not the salon’s price point, team skills, education, or relationships – the goal is to make every salon guest feel beautiful upon leaving your salon. Do you have what it takes […]
Valentine’s Day is the one day that everyone expresses their love, implement these marketing tips to sweeten Valentine’s Day sales. Beauty businesses are perfectly poised to sell the perfect gift – beauty retail and service packages. When planned and promoted right, the additional dollars will make you fall in love with the month of February. […]
Seasons and public holidays are at the heart of a successful salon marketing calendar. When done right, coordinated salon promotions can generate a steady flow of guests year-round. A salon marketing plan is simply a well-thought-out 12-month marketing guide or plan of specials and promotions for your salon. Monthly promotions help keep clients and prospective […]
December is the perfect month to implement a simple pre-booking strategy to help fill the books in the slower months ahead. Here are some ideas on how to fill January books in December. Hold a Holiday Giveaway Drawing Create a drawing to win a prize. Communicate the offer – explain to clients if they pre-book […]
Wouldn’t you like to know exactly what your potential guests are looking for at any given time of year? The demand for salon services evolves seasonally, and your marketing strategy should allow you to tap into current demands so that your brand is always top of mind for your guests. That’s why Beauty of a […]
Hello, Beauties! Get Beauty of a Book for 12 Months of Beauty Business Marketing. Seasons and public holidays are at the heart of a successful salon marketing calendar. When done right, coordinated salon promotions can generate a steady flow of guests year-round. A salon marketing plan is simply a well-thought-out plan of specials and promotions […]
The power of a selfie. There is no better testimonial than a client’s endorsement in an image. If posted to social media outlets a client selfie can expose your salon to tons of potential new clients. Instead of wishing for this kind of exposure, add it to your marketing strategy and make it happen! Get […]
Implement Your 2020 Marketing Strategies this year Plan ahead with Beauty of a Book™ available as an Instant Digital Download 12 Months of Beauty Business Marketing Beauty of a Book™ is a compilation of my top blog posts to help beauty bosses grow their businesses throughout the entire year. Beauty of a Book™ […]
Valentine’s Day is the one day of the year that everyone expresses their love – making it the second most popular holiday for retail sales. As a beauty business owner you know that beauty, hair, and spa services and retail make the perfect gifts. When planned and promoted right, the additional dollars will make you […]
JUST LAUNCHED!! Beauty of a Book™ 12 Months of Beauty Business Marketing Hello Beauties ! The year I launched BeautyMark Marketing I also began a weekly beauty business blog with tips to help beauty bosses grow their businesses. Over the past 6 years I have blogged seasonal promotion, merchandising, and event ideas. Beauty of a […]
BeautyMark has created an editable 12-month salon marketing calendar for beauty business owners with events and the marketing channels options for each one. – Ready-to-use 12-month Marketing Calendar – Dates & events to promote throughout the calendar year Click here for your complimentary Salon Marketing Calendar
