For some beauty businesses, June signals the beginning of the slower summer months. But when planned properly and initiated early enough, Father’s Day can be a nice marketing opportunity for two reasons – firstly, to boost June sales, and secondly, to tap/or refocus on the male demographic. This year implement “The Daddy Strategy” for a […]
Graduation season begins in May and runs through the month of June. That walk across the stage serves up a huge opportunity for salons to offer packages to bring extra business in the last weeks of spring. Providing special graduation day services provides an opportunity to introduce your salon to students of all ages – […]
Arguably the biggest challenge in the beauty industry is finding new clients. It’s a constant effort to keep your appointment books full and the business flowing. To be successful in the hair and beauty industry, you need to learn how to attract a steady stream of new clients to your salon. Find your tribe. Stop […]
Beauty branding is all about first impressions, and in the business of beauty, the bar is set high. Salons need a distinctive brand to stand out and attract clients in an over-saturated market. A Branding (if you are a new business) or Rebranding Strategy is what many established beauty businesses face after being in business […]
Is DIY vs DFY digital marketing hindering your business? The 2 biggest advantages of “done for you” services are 1) a professional digital online presence that makes your business stand out from the competition and 2) freed up time. When you outsource marketing services you get the time back to focus on your business rather […]
In North America Mother’s Day is one of the biggest “gift-giving” holidays of the year. Salons are the perfect business to benefit from crafting Mother’s Day Packages. Remind guests that gift cards, service packages, and pampering products make memorable gifts for moms. Implement these 6 Mother’s Day marketing ideas to rock your salon’s revenue this […]
Mother’s Day is one of the biggest gift-giving holidays on the salon marketing calendar. Many salons tend to ignore gift cards, seeing them as impersonal. But when promoted properly, a Mother’s Day Gift Card Strategy can be a source of spring season cash flow. Here are some tips on how to boost profits and start […]
A magical day that will be memorialized in photos for years to come, Big Day bridal hair and beauty is big business for salons. Brides, and their attendees, want to look perfect for wedding day photos. As a beauty business, you are in the ideal position to help everyone look and feel their best. If […]
Spring Equinox, which begins on March 20th, represents a time of renewal, sunshine, longer days, and revealing more hair and skin, translating to some of the busiest months of the year for beauty businesses. Springtime is the perfect time to implement a formula for presenting beauty products beautifully and creating an ambiance that makes clients […]
Prom Season begins in April and runs through the entire month of May. This is the opportune time to connect and introduce your salon to a new demographic – the teen market or Gen Z. Prom night is an event many teen girls spend years dreaming of – become part of the memory and simultaneously […]
Your salon brand is the “first” impression you make, it speaks volumes without saying a word. Your salon brand either attracts interest or doesn’t. Creating a new brand or modernizing an existing Brand Identity shows both current and potential clients that you’re relevant as a salon and brand. Looking to start a Salon Brand Pinterest […]
Do you implement a salon retail strategy? Few beauty business owners focus on retailing, yet retail product sales have the potential to support service revenue and increase profit margins. Considering retail has a much higher profit margin than services, focusing on a retail strategy can increase your salon’s bottom line. Don’t miss out on the […]
