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cultivated beauty expertise

Explore the Latest Beauty Industry Marketing Trends with the BeautyMark Blog

BeautyMark Marketing brings the industry expertise of Kierna Terrisse to your salon’s marketing strategy. Kierna has been in the beauty industry for more than 25 years, 11 of which have been spent at the helm of BeautyMark. One thing that Kierna has come to learn throughout those years is that trends are always changing, though the fundamentals of great marketing remain steady. Keep up with what’s happening in the beauty industry and explore Kierna’s tried and true strategies for your salon marketing with our blog.

In the blog

Make the Most of Back-to-School Season

8/06/24

Autumn Allure: How to Transform Your Salon For The Season

8/15/23

Clientele Segmentation Opportunities

8/07/23

Does Your Beauty Website Convert?

7/31/23

Back to School Equals Back to Business

7/17/23

Seasons Sell Salon Promotions

7/10/23

Tips to Keep Clients Coming Back This Summer

7/10/23

The Trust Funnel: A Client’s Journey Into Your Chair

6/29/23

The Importance of Professional Branding Services

6/26/23

Beauty Business Start-Up Fundamentals

6/05/23

How to Make Salon Summer Services Hot

6/01/23

Get the 10-Step Daddy Strategy

5/15/23

Celebrate the Graduate

5/08/23

How to Attract New Clients to Your Salon

5/01/23

Is Your Brand Ready for a Makeover?

4/24/23

DIY vs. DFY Digital Marketing

4/17/23

6 Mother’s Day Marketing Ideas

4/10/23

How to Grow Seasonal Wedding Business

3/26/23

Salon Retail: Hit Refresh This Spring

3/19/23

Prom Season Business Building

3/12/23

Create a Salon Brand Pinterest Board

2/24/23

How to Implement a Salon Retail Strategy

2/23/23

What Does Your Salon Brand Say About You?

2/13/23

8 Steps to Run Full-Hearted Promotions

2/05/23

Top 15 Salon Marketing Ideas for 2023

1/25/23

10 Tips to Sweeten Valentine’s Day Sales

1/23/23

Charm ‘Em This Valentine’s Day

1/16/23

Pre-Booking: the Secret to Full Books

12/12/22

10 Steps to Achieve Merry Merchandising

11/14/22

Add Some Merry to Your Marketing

11/07/22

The Prerequisites to Running Social Ads

10/30/22

Get In The Black with Gift Cards

10/23/22

Uplevel Your Brand Photography Guide

10/16/22

How to Localize Salon Marketing Efforts

10/03/22

The Beauty of Blogging

9/29/22

Q1-Q3 Salon Marketing Evaluation

9/19/22

Set The Stage for Halloween Mastery

9/04/22

How to Create the “Salon Experience”

8/16/22

Transition into Fall with Autumn Aesthetics

8/08/22

Back to School = Back to Business

8/01/22

5 Hot Promotions to Combat the Slow Summer Season

7/24/22

Keep Them Coming Back This Summer

7/21/22

How to Brand Your Salon Environment

6/20/22

Why Your Business Needs Professional Branding

6/12/22

DIY vs. DFY Digital Marketing

6/05/22

How to Implement Seasonal Marketing Strategies

6/01/22

Get Instagram Savvy This Summer

5/29/22

How to Attract New Clients to Your Salon

5/22/22

Make ‘Em Sweet On You

5/20/22

Get Our Daddy Strategy

5/11/22

Guide Growth with Long-Term Marketing Strategies

5/09/22

How to Make Salon Summer Services Hot

4/26/22

Celebrate the Graduate

4/26/22

Key Elements of Beauty Salon Branding

4/17/22

Tell a Story to Stand Out on Instagram

4/16/22

Why Boosting Posts Makes Me Cringe

4/14/22

6 Mother’s Day Marketing Ideas to Rock Your Revenue

4/10/22

Digital Marketing for Beauty Businesses

4/07/22

Rebranding Strategy – Is It Time for a Makeover?

4/03/22

Prom Season Business Building

3/29/22

How to End No-Shows

3/25/22

How to Grow Wedding Seasonal Business

3/25/22

Sell the “Experience”

2/20/22

10 Ways to Increase Salon Retail Sales

2/13/22

How to Run Full-Hearted Promotions

1/30/22

Email Campaigns Deliver Virtual Valentines

1/28/22

Fundamentals of Salon Website Design

1/24/22

Who is Your Salon’s Ideal Client?

1/17/22

Our Branding Process

1/15/22

Marketing Tips to Sweeten Valentine’s Day Sales

1/10/22

Formula to Write Captions that Hit the Sweet Spot

1/09/22

12-Month Marketing Guide – Don’t Wing It, Plan It!

12/30/21

Top 15 Marketing Ideas to Build a Solid Clientele

12/28/21

Key Elements of Beauty Salon Branding

12/20/21

Fundamentals of Instagram Stories

12/09/21

How to Fill January Books in December

11/29/21

Beauty of a Book Marketing Guide eBook

11/18/21

How to Achieve Digital Word of Mouth (eWOM)

11/16/21

Get In The Black with This Gift Card Strategy

10/31/21

Reset 2022 with Our 2021 Evaluation

10/25/21

How to Write a Brilliant Beauty Business Blog

10/21/21

Set the Stage for Halloween Success

10/18/21

Plan Ahead with 2022 Marketing Planner

10/18/21

Boost Business with a Salon Blog

9/28/21

Get Discovered in 2022 with a Hashtag Strategy

9/28/21

12 Months of Beauty Business Marketing

9/17/21

Selling the “Salon Experience”

8/23/21

Fall Merchandising Tips That Increase Salon Retail Sales

8/23/21

Create Summertime Service Offerings

5/03/21

GET FRESH with Summertime Specials

5/02/21

How to Maximize Mother’s Day

4/20/21

How To Turn New Guests Into Repeat Clients

3/24/21

Get Discovered in 2021 with a Hashtag Strategy

1/17/21

Plan 2021’s Marketing Strategy with Our 2020 Evaluation

1/10/21

Top 15 Salon Marketing Ideas for 2022

1/03/21

DIY 2021 Marketing Planner

12/09/20

Kierna Terrisse launched BeautyMark Marketing more than 10 years ago with a vision to raise the bar on the salon industry. She brings an extensive background working with prestigious, international beauty brands including Stila Cosmetics, Il-Makiage, and Chanel Beaute to elevate the branding and creative services we can offer to your salon.

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cultivated beauty expertise

Explore the Latest Beauty Industry Marketing Trends with the BeautyMark Blog

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